Yousef Abdo.

Leading the media buying team across active client accounts: campaign strategy, performance analysis, targeting, creative testing, bidding and budget allocation. Mentoring buyers and building the internal workflows that improve monitoring, reporting and team visibility.

Managed and optimized campaigns across client accounts, monitored daily performance and trained new hires on campaign workflows, metrics and optimization principles.

Teaching practical media buying, campaign management and marketing analytics. Turning work from real campaigns into structured learning and helping learners make decisions from campaign data.

Led the marketing department and full-funnel strategy for multiple brands. Managed Meta and Google budgets, implemented GA4, Meta Pixel and Conversion API tracking, and oversaw content and creative direction.

Designed performance-focused media buying strategies, optimized placements and budget allocation, and produced ongoing account analysis to support efficiency and client profitability.

Managed media buying across platforms, researched markets and audiences, and ran structured tests across creative, targeting and landing pages. Supported campaigns from brief through execution and reporting.

Produced social content, advertising copy and scripts for different audiences, working with designers and videographers to bring campaign messages into the creative.

Writing search-optimized articles, product descriptions and landing pages across industries, with keyword research and on-page SEO to support organic visibility.