Trust before traffic.

01 / The challenge

The problem behind the brief.

A cream made with beef tallow, jojoba and other unfamiliar ingredients met distrust before it reached a purchase decision. Broad claims about every skin type and every concern made that harder. A cow illustration on the packaging reinforced the reaction. More traffic alone would not solve the reason people refused to buy.

02 / The decisions

Where the work changed.

1. 01

   Build a store that answers the objection.

   The team rebuilt the store around awareness and trust. The operator asked the brand for laboratory testing and relevant health-authority documentation, then reports presenting the supplied documentation prominently. The product still needed a clear explanation, not simply a certificate on the page.

2. 02

   Replace sweeping promises with specific information.

   Product copy explained the role of individual ingredients and removed broad, overpromising benefit claims. The brand also addressed the odor concern with a fragrance intended for human-use products. The narrative focused on what a buyer could understand and evaluate.

3. 03

   Serve two speeds of decision.

   The purchase path became shorter for a ready buyer while a researching buyer could find the supporting product information. Manufacturing videos, simple ingredient education and user-generated time-lapse content gave the social presence a foundation beyond advertisements.

4. 04

   Give the work time to compound.

   The operator credits the wider team and a sustained effort across product, store and content. The account reached five-figure sales before the end of its first quarter; at a later stage, the operator reports that roughly half of sales came organically.

03 / The outcome

The difference it made.

The supplied store snapshot records SAR 31,686.27 in gross sales and SAR 28,346.27 after discounts. Its date range is not provided, so it is presented as a snapshot rather than the first-quarter total. The later organic share is the operator’s estimate.

Gross sales

SAR 31,686.27Supplied store snapshot; date range not specified.

Discounts in the snapshot

SAR 3,340

Sales after discounts

SAR 28,346.27Sales, not net profit.

Later organic share of sales

≈50%Operator-reported estimate, not tied to the snapshot period.