Capture the demand already there.

01 / The challenge

The problem behind the brief.

The store was entering a market alongside established fragrance brands and major marketplaces. It could not rely on an existing audience, and the budget left little room to buy attention without purchase intent.

02 / The decisions

Where the work changed.

1. 01

   Start where the customer is already looking.

   The strategy used Google Search only, focusing on existing brand and product demand from high-intent shoppers. It brought the store into a decision already in progress instead of first funding broad awareness.

2. 02

   Make the store worthy of the click.

   Professional product images, clear descriptions and a smoother buying journey addressed the experience after the search result. The landing experience had to support the intent the campaign was paying to capture.

3. 03

   Manage cost without losing the purchase intent.

   Campaign and budget management produced a reported average click cost of SAR 0.22. The operating focus remained conversion value and useful visitors rather than traffic volume by itself.

03 / The outcome

The difference it made.

The supplied record reports approximately SAR 55,580 in sales from SAR 6,460 in spend, alongside 218 orders and an 8.6x return. The account also reports 30.9K clicks and 1.26M impressions over the supplied date range.

Reported sales

SAR 55,580

Ad spend

SAR 6,460

Orders

218

Reported average order value

SAR 255

Reported average click cost

SAR 0.22

Clicks

30.9KWith 1.26M impressions in the supplied record.