A conversation is the opening.

01 / The challenge

The problem behind the brief.

For a business that sells through messages, the ad platform stops measuring before the sale is complete. An inexpensive conversation is only useful if the sales process can convert it.

02 / The decisions

Where the work changed.

1. 01

   Name the actual outcome.

   Messaging conversations are the campaign’s reported result. Their value depends on the quality of the enquiry and the sales team’s response.

2. 02

   Read reach and frequency together.

   80,102 people reached and 393,111 impressions describe the delivery behind the conversation count. They supply context rather than a second sales claim.

3. 03

   Make the next handoff visible.

   The next operating question is how many conversations become completed sales. That handoff connects the cost of an enquiry to the value of a customer.

03 / The outcome

The difference it made.

The campaign recorded 770 conversations at EGP 12.58 each, supported by a reach of 80,102 people and 393,111 impressions.

Conversations

770

Cost per conversation

EGP 12.58

People reached

80,102

Impressions

393,111